Developed by colorists for colorists, IGORA ROYAL empowers you with true-to-tuft color results for ultimate reliability - even under the most challenging conditions. Discover 360° of color performance: Absolute true-to-tuft results Up to 50% longer color retention (vs. previous IGORA ROYAL Color Crème) Up to 25% higher reflex vibrancy (vs. previous IGORA ROYAL Color Crème) Fashion colors with up to 70% white coverage with clear and strong tone directions Perfect color equalization even on porous hair Clearest lifting shades and advanced care for maximum contrast and shine
